In August 2010, I chose Hidden Wounds as my client for my senior semester Public Relations campaign course. I had already been working for them for a few months and I am very passionate about their mission to help our nation’s military, both active-duty and veterans. Part of my campaign included growing their Facebook page by increasing the overall number of likes and active monthly users. By Dec. 2010, the page saw an increase of 38% in active monthly users. Below is a snapshot of how Hidden Wounds has continued to grow with the help of the entire Hidden Wounds team. Note this growth was entirely organic and not through paid tactics.


Aug. 2010 – 1,546

Aug. 2011- 3,491

Aug. 2012- 5,421