All women are not created equal

Arms & The Woman, a monthly column in Shooting Industry Magazine, August 2017

We’ve all seen the statistics. Women are the fastest-growing segment of gun owners and the majority is motivated to purchase a firearm as a means of personal and home protection. However, the best tactic dealers can deploy to capture their share of this audience is to stop making sweeping generalizations. All women are not created equal.

There’s arguably nothing women dislike more than being pigeonholed. When a woman walks into a gun store, she has already spent several months doing copious amounts of research — mostly by scouring manufacturers’ websites and by consulting with her family and friends. Rather than immediately steering her toward a hot pink lightweight compact pistol, take the time to ask questions and more importantly, listen to her answers. Read more...