Chick-fil-A

Cow Appreciation Day

The largest annual national Chick-fil-A event is Cow Appreciation Day. I helped plan, promote and execute the event on a local level. Customers dressed partially or entirely like Chick-fil-A’s famous cow received free food. One of the busiest days for Chick-fil-A, and a 14-hour work day for me,  generated local media attention from various outlets including a remote radio broadcast from our store.

Daddy Daughter Date Night

In the spirit of Father’s Day, I planned a Daddy Daughter Date Night at Chick-fil-A! The goal of the event was to provide fathers an environment to spend quality time with their daughters.

I promoted the event in the store with a sign-up sheet near the cash registers. I also promoted it on our location’s Facebook page and created an event where dads could easily RSVP. The evening included a “reserved” and decorated section of the dining room, a balloon artist, table-side service, photos with the Chick-fil-A Cow and live music.

Daddy Daughter Date Night was a huge hit! It proved to be a cost-effective way to improve the restaurant sales on what normally would have been a slow night. It also made a lasting impact on our customers and helped Chick-fil-A stand out from the competition.

Book Drive

A little background info…

My first job at the age of 15 was at Chick-fil-A. I worked there through the duration of high school and through my first year of college. My responsibilities ranged from cashier to back-of-house cook and occasionally they asked me to help with birthday parties and marketing events.

For the next 2 1/2 years I juggled two jobs, hostessing/serving at Outback Steakhouse and an administrative assistant for a real estate attorney.

Completely burnt out and nearly graduation, I took a risk and quit both of my jobs for a paid summer marketing internship with Chick-fil-A. That internship turned into a full-time job as a Unit Marketing Director for a Columbia-area location.

As a Chick-fil-A UMD it was my responsibility to execute local and national campaigns, handle media relations and community relations, and plan engaging in-store events.

My first event

My first event as an intern was a book drive. A co-worker was serving in the Army National Guard as a Chaplain in Guam. During his deployment he learned that a local school had very little funding and no books on their shelves. He asked if our Chick-fil-A could coordinate a book drive. We placed a large box in the restaurant and began promoting our efforts. Here are a few snapshots of the Chick-fil-A CARES Book Drive.